It happens this time every year. There are news
headlines of the anticipated record holiday traffic volume, the high crash
rates and soon after, the tragic stories of victims fallen and families
devastated in crashes caused by weather, holiday stress and pressure,
exhaustion, distraction, a combination of those factors or simply a lack of
awareness of the dangers.
This is where MasterDrive will step in and play their
part in reducing the unacceptably high fatality rates of the holiday season.
For the next few weeks MasterDrive will be distributing content that deals
specifically with common causes of crashes and challenges that many drivers
will encounter over this holiday period. This will arm South Africans and their
families with the knowledge to help keep them safe this December.
The managing director of MasterDrive, Eugene Herbert,
says the holiday driving series will provide drivers with informative and
practical tips that they can use throughout December and into 2019. “Knowledge
is power. Most of us, at some point during this time, will tell our friends and
family to drive safely. Yet, what do these words mean if we do not educate and
inform ourselves on road safety?
“If every driver puts the effort in to learn more
about what they as an individual can do, the impact on road fatalities can be
huge. Join MasterDrive in this effort and encourage other drivers to do so as
well. I would like to thank every South African motorist for the role they play
in creating safer roads and with this knowledge, you have the potential to
drive safely,” says Herbert.
